(Sr.) Director, CRM

at Hear.com
Location Miami
Date Posted December 15, 2022
Category Call Centre / CustomerService
Job Type Not Specified

Description

is the fastest-growing hearing care company globally. We are driven by our belief that every person should hear well to live well. With our unique digital business model, we have changed the way hearing care is provided. We are a profitable global health-technology company with origins in Europe. Since starting our journey in 2012, we have helped over 200,000 customers get on the path to better hearing. In just 9 years, we have grown our team from 2 to over 1,500 people. We work hard and play hard in 11 international locations from Miami to Seoul. We promise to ourselves: to define the future of hearing care, to never be corporate and to always live Day One.

We are looking for a (Sr.) Director, CRM to further strengthen our Customer Acquisition Team in the U.S. You will coordinate with Sales and Marketing Teams to boost our company s market presence and increase overall customer engagement and further innovate our customer journey. All in all we re looking for someone who is passionate about CRM, extremely customer-focused and is interested in working in a dynamic, fast paced environment!

Join us now, as we are shaping this fascinating consumer healthcare space!

Main tasks:

  • Define strategy & execute on all CRM Activities in the US and Canada for SMS, Email, Direct Mail and App Push notifications
  • Lead our growing 8+ person team consisting of Channel Managers, Analysts and Developers
  • Own all channel relevant KPIs and establish CRM as the sole largest Marketing channel by growing it to 50% of our total business in terms of revenue share
  • Break down our 1.5 MM customer data base into relevant customer segments and differentiate our service approach towards them to drive growth
  • Be obsessed with servicing our customers in the most personalized way and assure the highest quality of content, design and narrative to truly add value and help them on their way to a better life with hearing aids
  • Establish a Customer Relationship Management culture within across different teams and functions
  • Instill a pragmatic, high-speed, high-impact mindset within the team in order to fuel the companies ambitious growth goals

Your profile:

  • You are customer obsessed and are highly skilled with target group specific communication and the ability to optimize copy and design accordingly
  • Experience in CRM, Customer Relations, Customer Engagement, Acquisition/Retention Management or Customer Success Management in an extremely end consumer focuses environment
  • Experience developing profitable CRM marketing programs and exceeding performance and revenue targets
  • Strong analytical and conceptual skills as well as a strong urge to drive innovation
  • Experience with the Salesforce Marketing Cloud or a similar CRM system is a plus
  • Goal orientation with strong numerical skills
  • Bachelor's degree with a major in Marketing, Computer Science, Journalism, Communication, Psychology, or similar
  • Remote flexibility but must be willing to travel to our beautiful office in Miami, FL

What we offer:

  • An opportunity to work with happy and grateful customers every single day
  • A chance to shape the future of a health-technology leader
  • A unique content-driven, top-performing and family-type work culture
  • A high degree of autonomy and responsibility from day one
  • An open-minded and international working environment that fosters creativity
  • Excellent salary and benefits package with entrepreneurial incentives