|Date Posted||June 21, 2022|
Possible Work Site Locations Include:
Boston, MA 02109
New York, NY 10001
Grow and manage a portfolio of energy & facilities management offers and services for the commercial and MUSH segments of Veolia North America's Facilities and Building Services division and ensure a continuous understanding of market requirements to generate new opportunities for the sales and business development teams. This is a strategic marketing role where the individual will be accountable for offer segmentation, positioning and go-to-market strategies, and definition of go-to-lead tactics and objectives.
PRIMARY DUTIES / RESPONSIBILITIES
The Sr. Marketing Manager, Building Energy Services is primary responsibility is to manage the segmentation of the P&Ls building energy services offers and define and implement strategies and tactics that put the sales teams in the best position to win market share:
Define the potential and addressable market for each offer, document marketing requirements and buyer personas, updating competitor intelligence and co-developing winning go-to-market strategies and go-to-lead campaigns
Act as the primary thought leader across our portfolio of offers including but not limited to maintaining / updating the sales toolkits (case studies, presentations, etc.), participating in events and speaking engagements, and identifying relevant strategic partnerships
Work collaboratively with P&L sales team members and provide support where needed
Defining marketing plan and objectives for offers and campaigns (webinars, lunch and learns, white papers, case studies, e-books, presentations etc.) and working with the business unit Lead Generation specialist to ensure execution
Creative strategy and project management of thought leadership and content marketing campaigns
Lead engagements with third party partners supporting strategic analyses, market research and subscriptions
Strategy and go-to-market of new offers and project manage implementation.with cross-functional stakeholders
Education / Experience / Background
Bachelor's degree in a related field; MBA a plus
Pogressive commercial and strategic marketing, product marketing and related roles in B2B energy and/or facilities management services (e.g. Energy Performance Contracting, Smart Buildings, Energy Management, Distributed Energy, Commissioning, Building Operations & Maintenance)
Knowledge / Skills / Abilities
Knowledge and passion for commercial buildings and MUSH market segments
Subject matter expertise in ESCO, smart buildings, energy management, commissioning,and Energy as a Service market trends
Self starter and strong team player; resourceful and willing to test new ideas; strong bias for action and comfortable cross-functionally managing and executing a portfolio of initiatives
Capable of taking an idea and developing it into a compelling offer
Comfortable reaching out to strategic partners and stakeholders to identify collaboration opportunities
As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.
We are an Equal Opportunity Employer! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All your information will be kept confidential according to EEO guidelines.