Platform Architect – Salesforce Marketing Cloud

at Merkle
Location Not Specified
Date Posted August 5, 2022
Category Construction
Job Type Not Specified


Job Description

The Platform Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the Salesforce Marketing Cloud. As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.

Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.

Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.

Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.

Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.

Proactively identify and resolve problems including client data feed issues.

Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.

Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.

Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients needs.

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